What I can do for your business

I can offer one-off consults to help direct your website or social media in the right direction. I will dive into your digital assets and deliver the key insights you need to create great content moving forward. Find out who your audience is, what content they respond to and when they are most engaged. Your website may benefit from some streamlining and I can provide strategic recommendations on what to keep and what you can do without.

Launching a new website or adding new sections means you need copy, good copy. I can tailor written content to any brief or requirement and I won’t just deliver words, I can advise on length, what content should go where and how to put your audience first. I also love researching and writing longer-form content like blogs and articles. I can write on any topic, and my content is compelling and targeted specifically to your audience.

Social media content production can be a huge challenge for businesses. Posting regularly is time-consuming and it can be hard to ensure the ongoing quality of your content, especially when things get busy. Outsourcing to someone like me can help. I can draft written posts, ensure the right hashtags are in place and advise on optimal times to push content out. I also enjoy having fun producing video content for Instagram Reels and Stories.

I am a whiz at Mailchimp as well as other tools used to manage email marketing. I can assist with drafting strong, powerful and engaging e-newsletters on a regular basis. I can also assist with an audit, using both your existing data, as well as running in-depth A/B testing to narrow in on what your audience is engaging with. In addition, if you are looking to run engagement surveys using tools like Survey Monkey, I can help there too, in both set-up and execution.

Longer form content is a wonderful way to drive users to your website and keep them engaged. Articles and blogs are also great ways to drive users from social media to your website, increasing the chances of conversion. Articles can also improve your site’s SEO, which is always good news. Blogs and articles can be anything from new research related to your industry, how-to instructions, profile stories and interviews of key members of your team or other influential people related to your business.

If you need to send an important email to your clients it is essential to get it right. A lot of my clients find drafting correspondence like that time-consuming and challenging. For example, one of my clients is in insurance. He finds drafting policy letters to new clients extremely onerous and he puts it off until he is almost at risk of losing out on the sale. By engaging my services to draft the letter for him was able to reduce stress and raise his conversion numbers.